Energy Drinks: Giving you Wings or Withdrawal?
MD 2011 | camilon@myhousecallmd.com
It’s the problem we all share. As you walk into your doctor’s office in the wee hours of the morning to squeeze in an appointment before work, chances are your doctor has the same drink in hand: a cup of coffee. Let’s face it: America’s capitalistic, workaholic attitude thrives on caffeine so its no wonder that it’s the first thing we reach for in the morning…and at 2 o’clock in the afternoon…and after dinner. Now, since we’re American, we have to do everything bigger and better bringing us to the Energy Drink. Heavily advertised as a beverage that will literally “energize you” with every sip, it’s not hard to imagine why this new segment of the beverage market has grown so rapidly (200 new brands were introduced to the US market in a one year period). What exactly is behind these “magic potions?” Do the new “natural” ingredients really make an energy drink better than a cup of coffee?




